But rather than merely survive, some companies have grown and thrived by refocussing, being creative and spotting opportunities missed by competitors. The world-famous companies listed below are just a few examples (more details available here):
Walt Disney Productions - reincorporated during the Great Depression (1929)
Burger King - began in a recession (1954)
Microsoft - began in a recession (1975)
MTV - began during an economic downturn (1981)CNN - began in a recession (1980)
FedEx - began in a recession (1973)
Hewlett-Packard - founded at the end of the Great Depression (1939)
So does this mean that creative people can lead the way?
After all, artists (in the broadest sense of the word) often work with limited materials and finances and yet can produce works of value - J K Rowling and the Harry Potter series springs to mind.
Just a thought...